A move bold enough to shake up the influencer scene worldwide – the #trending social media agency Melbourne platform starts to roll out their new feature, no numbers.
Australian Instagram users will no longer be able to see the number of how many likes a post receives under extended global trials. These are aiming to alleviate pressure and relieve anxiety around the purpose of the platform.
Today the trial update has removed the number of likes on photos and viewings of videos on feeds and profiles. The list of likes is still visible, but only the number is gone.
This change won’t affect measurement tools for businesses and creators. These stats are owned by Facebook and all metrics (likes and engagement) will be accessible through those tools. So budding influencers can take a deep breath knowing that the industry isn’t shaking up that much this week.
Canada has been under this trial since May and it’s looking likely that the new feature will be rolling out to New Zealand, Japan, Ireland, Italy and Brazil. Mia Garlick, Facebook Australia and New Zealand’s director of policy said, “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love.”
As a country with millions of engaged users, who are also tech savvy in general, Australia was a perfect next step in determining how this change can benefit the end user. No decision has been made yet as the permanence of these changes.
In other good news, Instagram has also introduced a couple of new features to reduce the prevalence of cyberbullying on the platform. This includes an AI feature that predicts when an offensive comment is about to post and asks the sender if they are sure they want to do so, giving them time to reconsider. Another feature to roll out soon is new “restrict” feature – think of it as a soft block which deletes comments made by someone without them knowing.