We are collectively spending more time online than ever before, with the need to stay connected to one another remaining a steadfast priority in the face of the global pandemic. With regards to business, there are many ways of using technology to help build your brand, from social media to advertising and everything in between. Digital agencies like the team here at First Move specialise in digital and SEO marketing Melbourne.

When it comes to social media platforms, managing your audience and knowing which platform to opt for can be difficult. There is a wealth of information out there and with 3.8bn users worldwide – almost half the global population – it’s essential for brands to be able to tap into these audiences.

We’re going to take a look at the top 6 platforms in Australia alongside how these platforms are performing globally.

Facebook

Australia: 16,000,000 MAUs

Worldwide: 2,603,000,000 MAUs

This social media giant continues to hold the number one spot with regards to number of users in Australia and internationally. Although some might argue that Facebook is in decline in comparison to other more visually-focused platforms like Instagram and Youtube, we’re going to let the numbers speak for themselves.

YouTube

Australia: 15,500,000 MAUs

Worldwide: 2,000,000,000 MAUs

It comes as no surprise that YouTube is the second most popular search engine in the world, right behind its parent company, Google. Why trawl search engines looking for answers when YouTube can just show you. Showcasing everything from interviews and software walkthroughs to educational content and product reviews, this is a platform worth having on your radar as a business.

Instagram

Australia: 9,000,000 MAUs

Worldwide: 1,082,000,000 MAUs

At the end of 2019, Instagram has started rolling out banning likes from photos- a big win for mental health advocates wanting to put less of a focus on metrics for vanity and perfection, not so much of a win for social influencers trying to sell you products you don’t need. Instagram is a great visual medium and is especially useful for brands running a business in ecommerce, lifestyle, photography and fashion.

WhatsApp 

Australia: 8,000,000 MAUs

Worldwide: 2,000,000,000 MAUs

Facebook, Instagram and WhatsApp make up the Zuckerberg trio, with the latter being acquired in February 2014 for a whopping $19bn USD. Tying with YouTube for 2nd most used platform worldwide, WhatsApp continues to remain relevant in today’s world. Being able to make international calls and texts without the associated costs means that businesses are able to have a global presence, and allows individuals to stay connected to family and friends abroad. 

LinkedIn

Australia: 6,500,000 MAUs

Worldwide: 310,000,000 MAUs

LinkedIn is the number one place for building and engaging with your professional network, allowing you to make meaningful connections. People between the ages of 25 and 34 make up the largest user group of the platform, indicating how millennials are utilising the platform for the benefit of their careers.

Snapchat

Australia: 6,400,000 MAUs

Worldwide: 397,000,000 MAUs

A big hit amongst the younger generations, Snapchat demonstrates how the visual format is continuing to dominate how we communicate with one another. Although it might not be necessary for your brand to have a Snapchat account, depending on what kind of business you have will inform whether you need to be advertising to your target audience on this app. Young adults between the ages of 18 and 24 make up a massive 78% of active users.

Even though they didn’t quite make a cut, honorable mentions are WordPress, Twitter and Tumblr, with more than 15m monthly users in Australia combined. 

Statistics in this article:


Australian MAU stats are compiled by socialmedianews.com.au and are from September 2020.
Worldwide MAU stats are from a range of courses, illustrated in this great infographic from visualcapitalist.com.