Think of a domain name as a piece of online real estate. In some cases, these URLs are so powerful that they boast SEO capabilities and brand opportunities that’ll have your competitors seeking out ways to take it from under you. When a domain name is highly targeted to your branding and the search engine optimisation efforts that you’re undertaking, the ability to generate audience attention and leads is unsurpassed.
You’ve probably seen thousands, if not more, domain names floating around the place, and these businesses have probably worked hard to pick one that best suits their objectives. Usually, they feature a company’s name or SEO keyword to maximise brand awareness, and when done right, the benefits are endless. Users type in this URL, knowing exactly what they’re looking for and how to access the business they’re ready to engage with.
That’s where success begins.