What is PPC?

Pay-per-click or PPC refers to digital marketing in which advertisers pay based on the actual traffic their ads generate through clicks. PPC is a faster and more effective way to generate results. For a small fee your ads can reach your audience properly, all the while appearing in returned results, smack-bang at the top of the list. This puts you in the driver’s seat, steering your campaign exactly where it needs to be.

We know the biggest concern for small businesses is trying to overtake your competitors. Not to mention, the hurdle of finding interested audiences, and accessing them when they’re the most active online. With Google and social ads, you’re given the opportunity to tap into niche, high-volume searches that are relevant to your brand.

With helpful insights from our expert team, your brand can enjoy end-to-end PPC management that delivers you the best bang for your buck, with maximum results across the board. We don’t like reading red numbers either, so you can trust you’ll be seeing those green digits through transparent, honest reporting that reflects our objective for outcomes.

Should you choose SEO or Google Ads?

This is one of those “how long is a piece of string” moments, but essentially, no strategy works better than one that combines these two powerful channels. However, if you’re after quick, tangible results, Google Ads allows you to take up top positions on Google search results pages, without having to wait it all out. In comparison, search engine optimisation offers long-term brand exposure and quality-driven results that require maintenance and hard work for a significant period of time.

Why should you care?

63% of people said they’d click on a Google Ad

On average, 41% of clicks go to the top 3 paid ads on the search result page

For high commercial intent searches (someone looking to buy a product) paid ads get 65 percent of all clicks

PPC visitors are 50% more likely to purchase something than organic visitors

How we can help:

  • Create all content and send to you for review
  • Set Up Ads
  • Create Ad groups and keywords
  • Create Ad copy with split testing
  • Images for display campaigns
  • Implementation of new google features
  • Regular monthly reports
  • Statistical reviews
  • Ongoing optimisation of ad copy, keyword selection, negatives, bids